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About jDes. Opening its doors in the Twin Cities in 1996, Jedlicka Design (pronounced yed-Lich-ka) had its base established in New York in the early 80's. After working for other firms for years -- doing packaging graphics, graphic design, and international marketing -- Wendy Jedlicka, CPP (IoPP Certified Packaging Professional) felt it was time to strike out on her own. Her ideal firm would have an eco-aware philosophy and would be willing to focus on the impact designers are making on the environment. "Though it's finally, but slowly, changing, most of my colleagues still turn a blind eye to the work they're doing, putting all responsibility with the client. I suppose because they just see the job as decorating available space. Yet if they stopped a moment and talked to that client, they'd see that no one -- not the printer, their supplier or converter -- stepped up to offer them eco-responsible alternatives that fit with their marketing goals. People in our industry are still only making the most shallow efforts. While study after study shows the consumer is taking a greater interest in how a product is packaged and produced. And they are using that perception as a way of evaluating purchase decisions." says Jedlicka in one breath. "I'd be a big liar if I said I never did a job that was less than eco -- sometimes the alternatives are just not there yet. But what I can tell you, is that my clients at least -- know -- their options before the project starts" she concludes. Some designers think when they use recycled or recycle able materials they've done all that can be done eco-wise. Materials alone though are really a small part of the equation. Stakeholder impacts, supply chain factors, and end user satisfaction are all integral parts of successful, profitable -- and sustainable -- solutions. Finding a design team that can think outside the box is the key. To meet our goals and offer our clients seamless support, Jedlicka Design has gathered together in a close working relationship, design professionals committed to delivering high quality, eco-minded design products. Jedlicka Design makes it its business to not only understand the needs of marketing our clients' products today, but to understand what impact those decisions will have tomorrow. Principle, Wendy Jedlicka, CPP, has over 25 years packaging and print experience, coupled with 11 years as a retail industry insider. As a design and business strategy vendor she has served clients such as: 3M, Target, Hormel Foods, Citibank, Old Dutch, Land O'Lakes, Anchor Hocking, First Team Sports, and Toro. Jedlicka writes the regular feature on Sustainability for Package Design Magazine, as well as contributing to other magazines around the world. She is a national caliber lecturer and is regularly tapped to speak on eco-packaging and print design, consumer perception, and a variety of sustainable design and business issues by groups all over the US. As part of her professional outreach efforts, Jedlicka is the US-Hub Co-Coordinator for the o2 International Network for Sustainable Design (o2.org) as well as chapter chair for o2-USA/Upper Midwest (o2umw.org). Working to change minds in higher education, Jedlicka is program development team member and faculty (Packaging, Economics, Business and Marketing Ethics) for Minneapolis College of Art and Design’s ground breaking Sustainable Design Certificate Program (mcad.edu/sustainable). An award winning designer, Jedlicka was attracted early to packaging after discovering origami at age eight, she completed her bachelors degree in Graphic and Industrial Design, and her masters degree in International Management with a certificate in International Marketing. She is also a Certified Packaging Professional (CPP) awarded by the Institute of Packaging Professionals. Learn more about working with Jedlicka Design Ltd: [ Working with jDes ] Memberships: Institute of Packaging Professionals (IoPP) Awards: 2001-2004 Living Green Expo: Extra Green 2000 International Design Resource Awards Writings by Wendy Jedlicka: Package Design Magazine: Sustainability Update Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print Design PAPER OR PLASTIC: Searching for Solutions to an Overpackaged World Independent Designers Network Wendy Jedlicka in the Press:
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