Jedlicka Design, Ltd.

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Packaging questions:
Please have ready for first meeting

 

Identify specifics for packaging needs:

[ -- ] Who is the customer?

[ -- ] How does the product get delivered to the end customer?

[ -- ] What does the package NEED to do?

[ -- ] How many products are you delivering at once per packaging unit -- SKU?
(Primary plus transport packaging?)

[ -- ] Describe the selling environment
(No/lots of competitive products? Peg board? Shelves? Self-serve [what are the shrinkage prevention needs]? Mail order?)

[ -- ] How are the packages filled?

[ -- ] How much are you willing to spend per package per selling unit -- SKU?
(Keep perceived value in mind plus volume pricing requirements vs. cash tied up in packaging)

 

Design questions:

[ -- ] What is your design budget?

[ -- ] Project timeline?

[ -- ] How many products in the line?

[ -- ] Multilingual?

[ -- ] How will this new line fit in with your existing lines?

[ -- ] Detail 5 products you love and 5 products you hate in your category, with special attention to design impressions.

 

Business review:

[ -- ] Are you working with a designer now?

[ -- ] Have you offered this project to other designers? If not, why?

[ -- ] Do you have preferred print vendors?

[ -- ] How are you doing your promotions?

[ -- ] How long have you been in business?

[ -- ] Describe your business philosophy.

 

Billing/Project Management:

[ -- ] Do you want our firm to act as your agent when working with your vendors (printer, converter, etc.), or do you have a knowledgeable graphics administrator on staff?

[ -- ] You have reviewed and understand the Working with jDes page.

 

 ©1986-2004 Jedlicka Design, Ltd.
(001) 651 636 0964